Ali Bin Ali Media and Publishing is renowned for its pioneering endeavours.
The management of Cinema media space is a prime example of this.
We were at the forefront of cinema advertising in Qatar and continue to be market leaders in the field.

WHY ADVERTISE IN CINEMA
Cinema advertising offers a tremendous opportunity to clients looking for engaging communications with an assurance that their media budget is utilised effectively on the big screen. Cinema advertising places your company's product or service message carrying it to a precisely segmented audience, captive and receptive to messages in a dedicated environment. The continued popularity of cinema in Qatar as a medium places a premium marketing opportunity at the fingertips of advertisers and ensures a high return on investment. New technologies in the likes of large-scale, high-impact visuals and amplified surround sound has only enhanced the medium delivering flexible and entertaining pre-show communications to audiences who can be clearly defined according to viewer demographics. With a healthy year on year growth in Qatar's cinema industry this upward trend continues providing advertisers a unique environment with multiple consumer touch points ensuring a better bottom line.

 

Strengths of Cinema Advertising

         

Premium Marketing Opportunity

Cinema Advertising has also contributed to the overall cinema experience. Since the CAC's founding in 2003, the industry has tracked healthy, year-over-year growth. This upward trend continues as cinema advertising delivers advertisers a premium marketing opportunity in a unique environment with an attentive audience, multiple consumer touch points, and new technologies-including digital capabilities delivering flexible and entertaining pre-shows.

 

Unique Audience

The cinema audience is unique in that it is attentive, engaged, and comprised of highly desirable young, affluent, and well educated consumers who aren't distracted by telephones, remote-control devices, electronic media, or simply performing household activities away from broadcast media during commercial breaks.

 

 

New Technology-Digital delivery

The medium's impressive growth can be attributed in part to the advancement of the digital platform. Within the last two years, a primary contributor to the rapidly increasing use of the medium by national advertisers has been the shift from analog to Digital projection systems, easing barriers to entry driven by production and flighting practices.

This shift to digital production systems has also led to the development of "digital pre-shows" which enable cinema advertising vendors to project advertisements in a seamless presentation of motion advertising and long-form, entertainment-based content.

CINEMA HAS THE LOWEST VOLUME OF AD AVOIDERS ACROSS ALL MEDIA, WITH ONLY 8% AVOIDING ADVERTISING AT THE CINEMA

Looking at this figure in the context of TV (44%), newspapers (68%), magazines (61%), DM (52%) and even radio (16%), cinema is the clear front runner.